WASTED WEEKENDS: 32 MILLION BRITS SQUANDER SATURDAYS AND SUNDAYS
• Brits not putting in the miles for a weekend adventure
BRITS URGED TO BAN WEEKEND BOREDOM: Only a third (34%) of Brits make the most of their weekends, blaming a lack of planning, time and cash for their shortage of fun.
New research from Allianz Your Cover Insurance has found that half of Brits (50%) rate their weekends as average and nearly a fifth (18%) say their typical weekend is boring. Allianz Your Cover Insurance has launched its Great British Weekend campaign2 to overcome weekend boredom by urging everyone to get out and about to make the most of their weekends.
Andy James of Allianz Your Cover said: “We want to instil a renewed sense of adventure in Britons’ weekends and encourage us all to make the most of what Britain has to offer. We are a nation that is known for ‘living for the weekend’ however it turns out that when it gets to the weekend most Brits are wasting it. We are launching our Great British Weekend campaign to highlight the potential fun there is to have at the weekend by uncovering new places or having new experiences.”
Secrets to a top weekend
Brits that enjoy their weekends put their secret down to being happy to spend time at home (36%) or planning ahead to make sure they have fun (29%).
Brits top weekend activities are:
1. Relaxing at home (40%)
2. Enjoying the countryside (23%)
3. Watching TV (22%)
4. Having a weekend break away (22%)
5. Reading a book (21%)
The research also showed:
• Those aged 55+ are most likely to be enjoying the year ahead with an average of five day trips planned
• The majority (91%) of Brits use their cars to go away at the weekend but are only prepared to travel an average of 58 miles
• Older generations have the most adventurous spirit as they are willing to drive the furthest for a day trip and weekend away.
For help when out and about in their cars, Brits can download the Allianz Your Cover Find & Drive Smartphone app which helps locate essential services when on the move.
Join the Allianz Your Cover Insurance Great British Weekends campaign by joining their Facebook page http://www.facebook.com/#!/YourCoverUK or by following them on Twitter @YourCoverUK. Allianz Your Cover Insurance is running a competition for two lucky Twitter followers to win an annual family National Trust membership. Follow @YourCoverUK to enter and find out more.
The Welsh have the secret to weekend success and are having the most fun with nearly half (43%) enjoying their weekends. Whereas those in Northern Ireland could have more fun as only a quarter (26%) say they are making the most of their weekends.
Andy James continues: “Our research shows Brits are not planning to take more day trips or weekend breaks this year compared to 20113. We were expecting Brits to be making the most of what 2012 has to offer as it’s a significant year for the UK as we celebrate the Queen’s Diamond Jubilee and Olympics this summer, so there are lots of activities to get involved with and extra bank holidays to make the most of.”